Plain-English explanations of the terms you'll run into when shortening links, generating QR codes, and tracking campaigns.
A UTM parameter is a short tag added to the end of a URL that tells your analytics tool exactly where a visit came from — which campaign,...
A static QR code has its destination permanently baked into the pattern itself and can never be changed. A dynamic QR code points to a short...
A 301 redirect tells a browser and search engines that a page has moved permanently. A 302 redirect signals the move is temporary, and the...
Link rot is what happens when a hyperlink stops working because the page it points to has been moved, deleted, or the site behind it has...
Error correction is built-in redundancy in a QR code's data pattern that lets it still scan correctly even when part of the code is dirty,...
A custom domain lets your short links use your own brand — yourbrand.link/promo instead of a generic shortener domain shared by every...
A deep link is a link that opens directly to a specific piece of content or screen inside a mobile app — a product page, a user profile, a...
Link-in-bio refers to a single page — reachable through the one clickable link most social platforms allow in a profile bio — that...
