QR Codes vs URL Shorteners: Which Is the Better Link Sharing Tool?

October 11, 2023
Just Me
Just Me
Just Me
Just Me
13 mins read
QR Codes vs URL Shorteners: Which Is the Better Link Sharing Tool?

In the age of the internet, sharing links has become an integral part of our digital lives. Whether you want to share a funny cat video, an insightful article, or the latest news, you'll often find yourself needing a tool to simplify and streamline this process. Two popular options for sharing links are QR codes and URL shorteners. Both have their merits and drawbacks, and in this blog post, we'll explore and compare these two tools to help you decide which is better suited for your specific needs. Additionally, we'll introduce shorter.gg, a platform that offers both services for free.

QR Codes:


  1. Offline Accessibility: QR codes are excellent for sharing links in physical spaces. They can be printed on flyers, posters, business cards, and more, making them ideal for real-world marketing efforts.
  2. Ease of Scanning: Scanning a QR code is quick and straightforward. Almost all modern smartphones come equipped with a built-in QR code scanner in their camera apps, eliminating the need for additional software.
  3. Visual Customization: QR codes can be customized with colors and logos, enabling you to maintain your brand's identity while sharing links.
  4. Security: QR codes can be more secure for certain applications, as they are less susceptible to link manipulation compared to shortened URLs.


  1. Limited Online Use: Sharing QR codes online isn't as intuitive as copying and pasting a link. They are primarily designed for offline use.
  2. QR Code Readers: While most smartphones have built-in QR code readers, some older devices may require users to download a separate app.
  3. Complexity: Creating customized QR codes can be a bit more complex, and you may need specialized software or online tools to do so.

URL Shorteners:


  1. Online Versatility: URL shorteners are incredibly versatile, allowing you to share links on social media, via email, or through any online platform.
  2. User-Friendly: These services are user-friendly, as they enable you to simply copy and paste a long URL and receive a shortened version that's easy to manage.
  3. Click Tracking: Many URL shorteners offer analytics, giving you insights into the performance of your links, such as the number of clicks and geographic location of users.
  4. Link Management: URL shorteners often come with link management features that enable you to edit, update, or even expire links, making them useful for time-sensitive promotions.


  1. Limited Offline Use: URL shorteners are not suitable for print materials or other offline marketing strategies, which may require QR codes.
  2. Link Trustworthiness: Some users are wary of clicking on shortened links, as they may lead to potentially harmful or misleading content.

Now, let's talk about shorter.gg, a platform that offers both QR code generation and URL shortening services for free. This platform bridges the gap between the two tools, offering the best of both worlds. Here's why shorter.gg is worth considering:

  1. Dual Functionality: shorter.gg allows you to create both QR codes and shortened URLs, making it a one-stop solution for all your link-sharing needs.
  2. Customization: You can customize both your QR codes and shortened links, ensuring your branding stays consistent.
  3. Analytics: shorter.gg provides detailed analytics for your shortened links, giving you insights into how your links are performing.
  4. Security: The platform offers added security features, assuring users that the links they click on are safe.

In conclusion, whether QR codes or URL shorteners are better for you depends on your specific use case. QR codes excel in offline marketing and physical spaces, while URL shorteners are versatile for online sharing and provide robust analytics. However, with shorter.gg, you don't have to choose. You can leverage both tools for free and enjoy the best of both worlds. Ultimately, the choice between QR codes and URL shorteners comes down to your specific needs and the platforms you intend to use for link sharing.


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