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URL shorteners play an important role in the field of digital marketing and online presence by taming unwieldy URLs and creating some useful tracking and customization. Popular URL shorteners include Shorter.gg and Bit.ly. While both base their services on the primary URL shortening, Shorter.gg goes a step further in advanced features and user interface. Here's why Shorter.gg is the better choice for your URL shortening needs.
1. Customizable URLs
Bit.ly: Yes, Bit.ly does support custom short links; this is something one would want for branding purposes. However, customization is limited unless one subscribes to their paid plans.
Shorter.gg: Shorter.gg goes a step further in allowing customization of URLs and makes users very able to create custom short links with more flexibility at their free plan. This makes it easier to maintain brand consistency, and creates memorable links that stand out.
2. Detailed Analytics
Bit.ly: Bit.ly offers basic analytics, which record the number of clicks, geographical data, and referral sources. While these are useful, these really come into play only in case you upgrade to a paid plan.
Complete analytics in Shorter.gg let you go much deeper into how your link does. From click-through rates to detailed user demographics, such as data about their devices, all is comprehensively accounted for on Shorter.gg's analytics, with a really robust analytics dashboard available even on their free tier. It will let you make data-driven decisions toward the optimization of your marketing strategies.
3. User-Friendly Interface
Bit.ly has an easy-to-use, very basic interface. While this serves its needs, some people may find it a little messy, especially considering that they're always begging to have one upgrade to their paid service.
The interface of Shorter.gg is lean and clean, with much emphasis on user experience. Having easy-to-navigate menus and clear instructions on how to create and manage short links, a first-time user will not find it difficult to learn. Non-intrusive upgrade prompts ensure a seamless experience.
4. QR Code Generation
Bit.ly: While Bit.ly does have an option to generate QR codes, this is available only in the premium version. This can be a drawback to people who want quick and easy access to QR codes without added costs.
It also provides all users with the facility for customizable and trackable QR code generation. This feature on Shorter.gg lets one generate easily trackable, branded QR codes for added layers of data to analyze campaigns. Be it a small business or a large corporation, getting access to customizable QR codes for no extra fees is quite a perk.
5. Price—Value Relationship
Bit.ly: While the free plan exists and works to some degree, premium plans at Bit.ly can get very pricy for small businesses or people who use a lot of advanced features.
Shorter.gg: The free plan at Shorter.gg is much more generous. It includes many features that Bit.ly puts behind a premium user registration wall. On paid plans, Shorter.gg offers a much better deal with advanced functionality at a very pocket-friendly price. That makes it an excellent choice for budget-conscious users who don't want to compromise on functionality.
6. Customer Support
Bit.ly: The customer support offered by Bit.ly is primarily via email, though more personalized when on higher-tier plans.
Great customer support is Shorter.gg's pride, available to everyone. Be it the free plan or the premium subscriber, the help extended toward the resolution of issues or solving your queries is prompt and quick.
Conclusion
While Bit.ly has been very popular in the URL shortening space, Shorter.gg certainly outclasses it with better functionality and user experience. From customizable URLs to granular analytics in order to create trackable QR codes—backed by great customer support—Shorter.gg is built to serve modern digital marketers and businesses. Looking for a powerful, inexpensive, easy-to-use, yet easy URL shortener? Shorter.gg is here to your rescue.
